Virunga Massif Ecosystem
RWANDA
Earthsongs World Tour 2025 Destination
WILD HAPPINESS RWANDA
Inspiring Well-Being Through Music, Culture, and Tourism.
Wild Happiness Rwanda is a groundbreaking social marketing awareness campaign designed to enhance the well-being of people, wildlife, and our planet. Our goal is to promote transformational tourism, enhance local livelihoods, and brand Rwanda as a global cultural hub for inclusive innovation in Wild Happiness and Human Well-Being.
This is an international collaboration uniting Rwandan Local Communities, conservation leaders, NGOs, government agencies, and musicians with global audiences, transformational travel leaders, international musicians, and regenerative brands. The campaign will officially launch in 2025.
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Purpose
Regenerating a Regional Well-Being Economy for People, Wildlife, and Planet
Regenerative Tourism
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Wild Happiness
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Local Livelihoods
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GOALS
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Nurture Wild Happiness in the Virunga Massif.
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Integrate Local Community Well-Being into Biodiversity Stewardship.
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Inspire Global Connection to Nature with Music and Video Storytelling.
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Celebrate Traditional Music and Cultures of Virunga Massif Ecosystem.
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Elevate Local Wisdom Through Regenerative Tourism and Regional Enterprise.
Campaign
This campaign features the transformational power of music to catalyze a regenerative well-being economy in the communities surrounding Volcanoes National Park (VNP) in Rwanda. We will engage local communities, eco-tourism companies, NGOs, government agencies, and international visitors in a shared sense of purpose, transformation, and stewardship for wild happiness. The social marketing campaign connects global audiences to Rwanda’s living heritages, nature and culture, through music, video, events, and social media.
When people flourish,
the wild is happy!
Biodiversity stewardship means more than protecting nature, because
cultures have always been a part of healthy and thriving wild places. When Local Communities thrive economically and socially in connection with the wild, people and nature feel happy!
2025 Timeline
1. One Nature Institute leads a Wild Happiness Survey working with Red Rocks Initiative and local community researchers. The results of this survey will become the well-being baseline to create an inclusive strategy for wild happiness and human well-being.
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2. We are beginning to collect songs inspired by the forest and wildlife. This is the living cultural heritage of the Virunga Massif Ecosystem. This will be an ongoing initiative to curate and share the music of the forest to show that biodiversity is also cultural.
3. March 21 2025: Launch International Song Contest for 2026 World Forest Day / Wild Happiness Day
4. DATES TBD International Song Writers Workshop and Musician Nature Immersion
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4. September-October Dates TBD Wild Happiness Well-Being Expedition 2025
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5. Kwita Izina 2025 Music Event and Launch International Song Contest for World Gorilla Day 2026. This will feature a Global Artist Live Stream From VNP​
6. October 2025 Regeneration Symposium: Designing a Regenerative Well-Being Regional Economy
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Well-Being For All Beings
The well-being of all beings - humans, animals, and ecosystems - is deeply interconnected.
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We are changing the conservation narrative. We are inspired by the wisdom of traditional cultures who view nature as kin. We are inspired by the emerging science of human flourishing that focuses on holistic well-being of people and planet.
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Well-being economies are regenerative, resilient, and reciprocating. Growing well-being economies means learning how to nurture relationships between people and the natural world. Caring for humans means caring for our nature home - this is regenerative economics.
Red Rocks Initiative
One Nature Institute
A Holistic Approach to Conservation Through Music and Culture
Through music and cultural expressions rooted in the traditions of communities near Volcanoes National Park, our project celebrates the interconnectedness of people, wildlife, and nature by promoting well-being and cultural wisdom. Inclusive innovation means elevating and ensuring local knowledge, voices, and leadership are at the center of the global conversation on stewardship of lands, waters, and all species.
Protecting Earth's
Biodiversity Global Safety Net
Virunga Massif Ecosystem is one of the most biodiverse places on the planet. It is the absolute heart of Africa's biodiversity. It is the home of giant volcanoes, mountain gorillas, gorgeous lakes, golden monkeys, bamboo forests, primary forests, indigenous peoples, sacred sites, birds, savannah, and immense awe-inspiring beauty!
Virunga Massif Ecosystem
REGENERATIVE TOURISM
